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April/May
2004 |
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Editor's
Letter
| How Culture Affects International
Negotiations |
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A recent assignment of mine has
involved extensive negotiations with and analysis of a Japanese
company. Most of the time, I was located in Japan working directly
with the company’s team. I am comfortable dealing with international
organizations and sensitive to the various legal and accounting
standards that require local expertise, but typically the cultural
issues have been very manageable with little effort.
What I discovered in Japan was
very different. The cultural aspects needed to be carefully orchestrated
from the very beginning to ensure a smooth process. My trip was
sudden and, with only 24 hours notice, I could not get business
cards translated into Japanese for me or my team. This lack of
having a “meishi” (business card) created some confusion
during introductions, since understanding seniority and position
are critical to “proper” meeting etiquette in Japan.
Our counterparts could not readily determine to whom they should
direct themselves. Our translator was able to effectively guide
us so that we understood their hierarchy, but it clearly made
the Japanese professionals uncomfortable. As a result, vital information
was not expressed at first, because of their concern about directing
the conversation to the wrong party and possibly offending us.
With time, they understood I was the lead, but that we work as
a team, which helped communication progress more easily.
In this particular case, we
did not have any women in our kick-off team. As it turned out,
an all-male team was probably a good thing, initially. Our restructuring
practice is led by a woman and we have several senior women in
our group, but we were unaware of the limited roles women had
at the company. In fact, we only observed them in clerical roles
or as translators. I believe a woman in a leadership position
may have slowed our initial progress in negotiations.
So it isn’t just the legal
and accounting issues that must be managed during international
negotiations, but many cultural aspects, as well. These items
are just a few of the things to think about, when dealing with
international transactions. If you have had any interesting experiences
related to cultural business exchanges, please write us about
them.
Sincerely,

Peter Stenger, CPA, CIRA
Editor.
Peter Stenger
is a Director in the Restructuring and Performance Improvement
group at Stout Risius Ross, Inc., and is responsible for strategic,
operational and financial consulting solutions for turnaround
and underperforming clients. He has spoken on bankruptcy and strategic
planning issues for the Turnaround Management Association, for
the Association of Insolvency and Restructuring Advisors at the
National Conference of Bankruptcy Judges, and for other international
organization in North America and Europe. He earned his BB/A in
Accounting from the University of Notre Dame,a nd is also a Certified
Public Accountant, as well as a Certified Insolvency and Restructuring
Advisor.
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